Oyster Pep: G-Funk Innovator Since 1995 (Formerly Lil Kriz of Major Weight Media)

Oyster Pep: G-Funk Innovator Since 1995

(Formerly Lil Kriz of Major Weight Media)

Since 1995, I’ve been at the forefront of G-Funk, pushing the boundaries of a genre pioneered by West Coast legends like Dr. Dre and Snoop Dogg. As an independent artist, producer, and entrepreneur, I began my career as Lil Kriz under the Major Weight Media banner, building a sound that continues to resonate worldwide. Over three decades, I’ve developed a full range of skills across music production, video editing, graphic design, album distribution, and advertising—all while remaining deeply involved in both Seattle and Detroit music scenes.

Discography & Career Milestones

Spanning two iconic cities—Seattle and Detroit—I’ve released a series of albums that defined the evolution of G-Funk while expanding into broader hip-hop influences. Each album reflects a stage of my journey as an artist and producer:

• Music Speaks Louder (1996): My debut album, now a collector’s item for G-Funk fans, established the foundation of my career.
• Up All Night (1998): Produced during my Seattle days, this album added a West Coast energy that resonated with underground hip-hop fans nationwide.
• Gimme the Night (2000): A late-night classic, this project gained traction on college radio and within Seattle’s underground hip-hop scene.
• Painkiller (2004): Blending soulful melodies with G-Funk’s signature rhythms, this album explored deeper themes, earning recognition for its introspective lyrics and production.
• Decadence & Debauchery (2009): A bold, experimental project that pushed the boundaries of G-Funk, blending gritty storytelling with fresh sounds.
• Pain Is Beautiful (2016): A mix of old-school G-Funk vibes and modern production, this album showed my growth as an artist and producer.

Pioneering G-Funk Marketing & Promotion

Before the rise of digital streaming, I focused heavily on traditional advertising to promote my music. Utilizing a combination of:

• Print media and radio advertising
• Late-night TV spots on public access channels
• Street team promotions and local events

I built a grassroots fanbase in Seattle and Detroit. I took charge of designing album covers, promotional materials, and merchandise to build my brand and distribute my music both physically and digitally. As the industry shifted online, I adapted my approach, ensuring my music reached not only regional audiences but also the global stage through digital streaming platforms.

G-Funk’s Global Reach & Breakdancing

As G-Funk experienced a resurgence, my music found a new home in the breakdancing scene. Tracks from my albums have been featured in breakdancing competitions worldwide, adding a dynamic rhythm to the sport. From Seattle to Paris, Oyster Pep’s music has become a staple in breakdancing circles, even making appearances at the Olympic Games. This revival of G-Funk isn’t just a reflection of the past—it’s a celebration of how far the genre has come.

Comprehensive Creative Expertise

In addition to music production, I’ve honed a wide array of creative and technical skills that have expanded my influence in the advertising and media industry:

• Video Production & Editing: As a skilled editor, I’ve created music videos, commercials, and promotional content using industry-standard tools like Adobe Premiere, After Effects, and CapCut. My work includes green screen techniques, advanced editing, and visual effects for both corporate and artistic projects.
• Graphic Design & Album Artwork: From designing all my album covers and promotional materials to creating merchandise designs, I’ve been involved in every visual aspect of my brand, ensuring cohesion across all platforms.
• E-commerce & Digital Strategy: Leveraging my experience in SEO and e-commerce, I built OysterPep.com into a highly optimized platform. With a 90% Google health rating, it features fast load times, metadata optimization, and seamless user experience for selling music, merchandise, and more. My experience extends to running Shopify stores, ensuring the best user journey for online consumers.
• Advertising & Marketing: From managing low-cost-per-click advertising campaigns to building social media followings organically and through paid ads, I specialize in digital marketing strategies that deliver results. I can boost your brand’s Instagram, YouTube, or Spotify presence with targeted campaigns that grow real, engaged audiences.

Achievements & Recognition

My dedication to music, production, and advertising has resulted in several major accomplishments, including:

• Emmy Award: For my work on the TRUTH anti-smoking campaign in collaboration with Arnold Worldwide.
• Webby Award: For composing the soundtrack for the Seattle SuperSonics documentary.
• ASCAP Membership: As a member of ASCAP since 1996, my music has been featured in films, global sporting events, and commercials.

Explore the Oyster Pep Legacy

With over 30 years of experience in G-Funk, advertising, and digital media, I’ve built a career that bridges the gap between music and marketing. Visit OysterPep.com to explore my discography, learn more about my projects, and see how my expertise in music production, video creation, and advertising can help your brand grow.

Head over to OysterPep.com and immerse yourself in the sound that shaped generations.